Skilled Care Innovator Illuminate HC Takes Over 9 HCR ManorCare Facilities — Brings Transformative Care Strategies to Michigan Market under New SKLD Brand

July 12th 2018, Our News

SOUTHFIELD, MI (July 12, 2018) – Illuminate HC announced today that it has assumed management of nine former HCR ManorCare post-hospital care facilities in the greater Detroit and Grand Rapids markets, establishing the company’s first properties in Michigan and providing a launching pad for innovations designed to elevate the skilled care experience. The facilities, formerly operating under the Heartland name, will transition to the new SKLD brand and implement changes that maximize staff time spent with patients, provide faster and more flexible patient services, and attract top staff.

The management contract gives Illuminate HC an initial 1,054-bed portfolio spanning more than 1,500 employees in Bloomfield Hills, West Bloomfield, Livonia and Plymouth on the state’s east side and Grand Rapids, Ionia, Muskegon and Whitehall on the west. The company plans to invest more than $20 million in capital improvements, staff expansion, equipment and technology, and personnel strategies that will position Michigan as a role model for the modernization of post-acute care.

Rethinking Transitional Care

Illuminate HC’s innovations grew out of CEO Yair Zuckerman’s and President Harry Schayer’s commitment to raise the standard of care, forged over years in the industry in capacities ranging from facility administrator to operations executive. They formed Illuminate HC to carry out that commitment, in part through an in-house research and development lab that serves as both think tank and testing center for new ideas and solutions.

These efforts, along with a willingness to invest in the development and deployment of new methodologies specifically designed to address skilled care needs, have yielded a progressive new toolset not seen in other skilled care settings. Key advances that will be rolled out at SKLD (pronounced “skilled”) facilities include:

These changes will be implemented throughout the SKLD network, which provides short-term, transitional care and rehabilitation as well as long-term nursing care.

Responding to Changing Needs

“We are excited to be a part of a movement that truly views people through a different lens. It is humbling and rewarding to put human needs at the center of our thinking. Our team tries to resist the stereotypes that define aging and have isolated skilled care workers into a separate class. It is tremendously rewarding work, and we’ve been fortunate to find a group of talented people who share our vision,” Zuckerman said. “Illuminate HC is built from the ground up to embrace and implement change. We’re focused on creating new solutions and standards that not only enhance the patient and staff experience but also improve patient outcomes and begin to redefine what a skilled care facility can be.”

That notably includes changing the employee culture by rethinking staffing and scheduling, enabling staff to spend more time with patients, and developing technology to assist in improving care delivery. The emphasis on improving both employee satisfaction and the caliber of the care team is so central to the company’s mission that the “HC” in the company name stands for human capital.

“Managing these nine properties is the first step in a broader plan to build a regional portfolio and to create a blueprint of fresh approaches to today’s clinical, regulatory, reimbursement and organizational pressures,” Schayer said. “We have seen the challenges firsthand and are grateful to be in a position to make changes that can help shape the future of skilled care.”

More information about SKLD is at

About Illuminate HC

Illuminate HC is a market innovator in post-hospital care. In addition to managing a portfolio of skilled care, rehabilitation and transitional care, Illuminate HC develops products, services and strategies to improve care, staff satisfaction and operational performance. These innovations are being conceived, developed and tested in an in-house research and development lab, where people from inside and outside of healthcare collaborate to build a better environment for patients and employees.  For more information, visit